Have you ever seen the sales guys on TV? I'm sure you have... They're loud and in your face, and they always have the best mop or knife or whatever.
For your response this week, I'd like you to write a "script" for one of these TV guys. He'll be selling an IRB you've read. Make sure to include plenty of details to "make the sale."
For your comment back, please let the person know:
1. Whether you'd buy the book based on the sales pitch.
2. Why you would or wouldn't buy the book using specific details from the sales pitch.
3. What other details you think should be included to help make the sales pitch stronger.
Monday, December 7, 2009
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